This exhibition showcased the results of experiments architects, designers and visual artists carried out using the brick as a starting point. Inspiring and exciting results were produced from 16 participants from different disciplines and cultural backgrounds, from just 1 assignment: develop a new type of brick. The design processes and stories from the participants where captured in a catalogue. We designed the book and the exhibition.
We defined the trends as part of an international trend team that was created on invitation by Heimtextil. Stijlinstituut was then responsible for the concept, design and production of the Theme Park which was an expanded platform where all communication concerning trends and information was aligned and shared through various media. We designed and edited a trend book, produced a movie, created, and provided content for, a dedicated web environment and designed a 2,200m2 trend forum plus 3 trend spots, kinetic poster mobiles and various types of signage to highlight trends throughout the fair.
We create fashion marketing materials that include consumer insights and targeted trend directions for key fabric manufacturers, brands and retailers. We collaborate closely with the Invista team to include their own marketing platforms and targeted strategy in the stories we create. We design and produce a prototype garment collection reflecting consumer needs and influential trends in fashion. We present these garments in a movie as well as a PowerPoint format. We produce a tool kit containing colour cards, design proposals, fabric swatches and presentation cards. The result is a versatile set of tools that appeals to small as well as large audiences.
