We were commissioned by the Turkish export association to educate the industry, through trend seminars and workshops, about textile innovations, consumer insights and trends in fashion and design. For several years we were invited to lecture on trends in textiles and fashion, backed up with consumer insights and developments in the areas of technology and sustainability. We did this by means of dynamic presentations that integrated movies, animations, garments, and textiles and were aimed at the various target groups and the world that surrounded them. We organised lively and informal workshops where people had the opportunity to see textile innovations, innovative garment samples and mood and colour previews. Attendees could photograph all the materials shown, cut colour swatches and take fabric samples.