We created eight seasonal concept stores, placed in a row – all with a cutting edge, festival spirit – right at the heart of the exhibition. We curated, in collaboration with Uniquole, a display of what the new breed of Dutch designers had to offer. We found artful ways to showcase fashion garments, accessories and design items created by both established and emerging designers in a versatile and stimulating environment.
Storytelling is what we like the most. Design advances trigger us. Design matters and designers are well aware. We select and curate concepts that spring from consideration and critical awareness, from designers who create and produce for a resilient future.
First design draft
A fusion of a pocket-size department store, a mini museum and a market place. This concept housed collections of innovative fashion and design products from mostly Dutch designers – it was all about inspiration and creativity and was conceived for buyers, designers, retailers as well as consumers. Here you will find an animation of our first design draft for this Superstore.