Stijlinstituut Amsterdam focuses on innovation, product design and communication in design, fashion and materials.
We act as a source of information for the style related industry, reporting on consumer mindset and environment, technological developments and trend-setting movements.
We have developed a tightly focused methodology, directly related to client needs and built on consumer attitudes. We generate information and inspiration for design, marketing and sales functions as well as for management, which gives valuable guidance on innovation, product design and communication. We develop product prototypes, audiovisuals and marketing tools; we generate, curate, design and produce publications, trend forums and exhibitions. Our approach is highly individual. Innovation is our mission.
Anne Marie Commandeur is the owner and director of Stijlinstituut Amsterdam. She started her first agency for trend analysis under the name ‘Studio Commandeur’. With time its specific way of working, with a team of specialists, developed and this lead, in 2004, to a new name, ‘Stijlinstituut Amsterdam’.
Anne Marie’s role is to keep contact with the agency’s clients, create and nurture the concepts, put together the most relevant team for each project, develop and grow the Stijlinstituut network and knowledge and spread its vision by means of lectures and publications.
The strength of Stijlinstituut Amsterdam is the people behind it. As an experienced and internationally operating trend analyst, educator and lecturer, Anne Marie is always in touch with fresh talent. This has enabled her, over the years, to set up flexible teams of both young and experienced professionals, all specialized in a specific area and bringing to the team their own personal vision and qualities. Thanks to these focused teams the agency can handle small as well as large projects. There is a specific Stijlinstituut signature, characterized by quality and societal context, the basis of all the work.
Anne Marie lectures on trend-setting movements at international fora, exhibitions, congresses and seminars. She sits on advisory panels for The Netherlands Foundation for Visual Arts, Design and Architecture (Fonds BKVB) and on the advisory boards of various educational institutions.
And has a real and genuine passion for students and fashion education, she has been teaching for 8 years at Design Academy Eindhoven and is employed as an external examiner at various Dutch as well as international art and design schools. Among them are MA Material Futures at Central Saint Martins (University of the Arts London), BA Textiles at ECA University of Edinburgh in Scotland. She will also coach the students of MA Fashion Matters at the Sandberg Instituut, Gerrit Rietveld Academie Amsterdam.